Marketing Trends

theglobe

We’re All About Geofilters (& Gary Vaynerchuk)

The story of our journey, the RTB journey, to understand, create, and use a branded geofilter to attract the attention of not only a local audience but, more specifically, Gary Vaynerchuk.

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Attention, Marketers: The Realities of Virtual Reality

Many promises have already been made. According to Immersv for example, “Consumers will spend $5.1 billion on virtual reality gaming hardware, accessories and software in 2016”.

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Understanding the Business of Pokemon Go

We all have differences that set us apart…but there is something tying us all together.

And that’s Pokémon Go.

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made_tv

Out With TV Ad Spend & In With Digital?

We have to admit that with all the information out there about the decline of television advertising, it can’t all be smoke and mirrors.

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i-robot

Machine Learning: Marketers’ Scariest-Sounding Friend

In today’s ever-changing marketing landscape, one thing has remained consistent: data rules marketing.

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Vlog Episode 2: 2016 Digital Marketing Trends

More 2016 Digital Marketing trends regarding Mobile, Video, and Personalized Engagement.

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