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Advantages of using the Trading Desk technology for promotion of products and services in digital media

The use of the Trading Desk technology is an effective model of advertising in digital media. This technology offers a number of advantages such as better targeting of audience, a deep analysis of customer’s characteristics, a creative approach in creation of digital advertising, an effective use of multi-faceted knowledge of a consumer, cost reduction of advertising campaigns, and increase of the  profitability of investment in promotion.  

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The history and existence of  the Trading Desk technology

The first Trading Desk was created in the United States in 2008. No wonder this technology was developed in the West as the next step in evolution of the developed and competitive online advertising market.

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Gears and Digital Advertising on computer keyboard background

Trading Desk is a revolutionary tool in the management of media advertising

For a long time, media advertising on the Internet was sold using the same principles as on TV with pay-per-impression at the lowest possible targeting audience. Advertisers with big budgets paid for the image effect, which is not directly related to immediate sales.

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ATLANTIC CITY, NJ - JULY 14:  Kermit Cintron knocks out Walter Mathysse in the second round during their IBF Welterweight Championship fight on July 14, 2007 at Boardwalk Hall in Atlantic City, New Jersey.  (Photo by Al Bello/Getty Images)

How to use targeting by competitors’ audience?

For those startups who say they do not have competitors, we’ve got some bad news for you. Every startup has competitors. If there is no one who solves the problem you solve in the same way that you solve it, that means you’ve got a unique product. It does not mean there aren’t competitors but that there are other solutions the same problem. Thus, there is always competition and you have to use their audiences to your advantage.

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