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Twitter’s Latest Tweaks

In 2015, the word floating around was that Twitter had gotten stagnant. Audience growth had slowed down, ad revenue was decelerating. Some marketers were already predicting the fall of Twitter.

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mobilemonkey

Mobilize Your Mobile Video Ads

Companies big and small are still experimenting with how to best advertise on tablets and phones without being a total nuisance to their audience.

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Will Google’s Allo Change Search?

In a manner quite apropos to our AI-related post two days ago, Google threw down one massive gauntlet yesterday at I/O to companies considering bots.

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Employee of the Month: Your AI

Not enough businesses have launched an exciting, customer-facing bot. This is the perfect moment to get involved–while the road is untravelled.

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PARIS, FRANCE - MARCH 10:  Derek Zoolander and Hansel walk the runway at the Valentino Fashion Show during Paris Fashion Week at Espace Ephemere Tuileries on March 10, 2015 in Paris, France. ZOOLANDER 2 will open in theaters in the U.S. on February 12, 2016.  (Photo by Pascal Le Segretain/Getty Images For Paramount Pictures) *** Local Caption *** Derek Zoolander; Hansel

Work Those Email Lists (with Ads)

If you have a list of 1,000 or more personal emails, there is a number of different ways you can use that list to your advantage.

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djcrowd

Boosting Brand Awareness in 2016

2016 has sent a few snazzy developments–that could significant boost brand awareness–our way…and we’re sort of fangirling about it.

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Machine Learning: Marketers’ Scariest-Sounding Friend

In today’s ever-changing marketing landscape, one thing has remained consistent: data rules marketing.

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elephantandbaby

The Tale of Long & Short Tail Keywords

What you don’t realize is that, while you’ve been focusing on the obvious short tail keywords, you’ve been neglecting long tail keywords.

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Programmatic & Fraud- Questions to Ask Ad Vendors

While there is not yet a single definitive way to stop ad fraud, there are steps that buyers and ad agencies can and do take against it.

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A regular boxing ring surrounded by ropes spotlit in the missle on an isolated dark background

Battle of Video: Facebook vs. YouTube

The question is not whether one should make video content or not, but rather where that content should live.

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