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8 Ways to Optimize Your Facebook Ads

Facebook is a great platform from which to advertise, and it does auto-optimize campaigns based on your choice between clicks to website, daily unique reach, clicks or impressions. However there are steps you need to take proactively to make sure your ads will get the best chance to succeed.

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Pin it to Win it: 4 Pinterest Tips for Small Businesses

While it might be easy to understand how Pinterest would help companies selling goods that easily appeal to consumers–fashion items, home goods, phone cases–it’s more of a stretch to see how it would help small businesses selling services or other non-physical products

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7 Tips for Startups Starting On Tumblr

If there’s any single arena out there that can clearly separate the relevant from the insignificant, it would be Tumblr. Tumblr is a place where inauthentic messages falter and die.

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Attention, Marketers: The Realities of Virtual Reality

Many promises have already been made. According to Immersv for example, “Consumers will spend $5.1 billion on virtual reality gaming hardware, accessories and software in 2016”.

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Understanding the Business of Pokemon Go

We all have differences that set us apart…but there is something tying us all together.

And that’s Pokémon Go.

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Out With TV Ad Spend & In With Digital?

We have to admit that with all the information out there about the decline of television advertising, it can’t all be smoke and mirrors.

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Ad Block Tug-o-War

We all went into advertising because we know it serves a real purpose for consumers and businesses alike. So what do we do? How do we go about preventing losses inflicted on publishers and companies by the growing popularity of blockers?

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The 4 Most Exciting Google Additions for Marketers

Marketers with busy schedules need to know the bottom line: which of Google I/O’s announcements should they really keep an eye on in order to stay on top of their game?

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How to Be #1 on Google Search

You notice that you’re not growing and that the size of your audience has plateaued. Curious, you decide to search your company on Google. That’s when you see that–yikes!–your website doesn’t even show up on the first page.

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Instagram Gets a Business Suit

Last week we covered the changes taking place in the Twittersphere, but Twitter is not the only social media giant to be experiencing modifications. Instagram is getting a makeover, and it is sure to have a serious impact on marketers.

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