PARIS, FRANCE - MARCH 10:  Derek Zoolander and Hansel walk the runway at the Valentino Fashion Show during Paris Fashion Week at Espace Ephemere Tuileries on March 10, 2015 in Paris, France. ZOOLANDER 2 will open in theaters in the U.S. on February 12, 2016.  (Photo by Pascal Le Segretain/Getty Images For Paramount Pictures) *** Local Caption *** Derek Zoolander; Hansel

Work Those Email Lists (with Ads)

If you have a list of 1,000 or more personal emails, there is a number of different ways you can use that list to your advantage.

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Boosting Brand Awareness in 2016

2016 has sent a few snazzy developments–that could significant boost brand awareness–our way…and we’re sort of fangirling about it.

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Battle of Video: Facebook vs. YouTube

The question is not whether one should make video content or not, but rather where that content should live.

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Personal Branding: Make a Name for Yourself Online

It is no longer enough to just be there. Standing out and projecting a clear, recognizable online voice is often the only way to attract an audience in the digital space.

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How To Encourage Employee Advocacy

Your employees are your brand’s best and biggest digital cheerleaders.

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5 Metrics Every Business Should Consider

These will help you optimize your systems and processes and focus on the things that matter.

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Vlog Episode 5: The Power of Youtube

71% of marketers are increasing their video budgets in 2016. Here’s what you need to know about Youtube and why you need to fit it into your content strategy.

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Paid Social Media Made Easy, Part 3: Instagram

Everything you need to know about paid promotions on Instagram.

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Paid Social Media Made Easy, Part 2: Twitter

After Facebook, Twitter is the second most used social media site by marketers. In order to be successful, you first need to understand what options are available and how they can make a difference in your efforts.

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Paid Social Media Made Easy, Part 1: Facebook, Linkedin, Pinterest

Social Media is a critical component to growing a business but not everyone knows how to navigate the space. According to a study by Social Media Examiner, 97% of markers are currently using social media but 85% of them aren’t sure what social media tools are best to use for their business. This post is the first of a multi-part series that explores the various channels available and how they can be used to promote your brand. When used correctly, social media can be an incredibly powerful tool for driving website traffic, building brand awareness, and increasing conversion rates.

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