theglobe

We’re All About Geofilters (& Gary Vaynerchuk)

The story of our journey, the RTB journey, to understand, create, and use a branded geofilter to attract the attention of not only a local audience but, more specifically, Gary Vaynerchuk.

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customerservice1

7 Deadly Sins of Digital Customer Service

Your friend asks you a silly question, say, something like “How many elephants would you need to put on one end of a seesaw to balance a blue whale on the other side?”

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meetuprtb

The Meetup Recipe for Startup Success

Meetups give businesses a chance to bring personality, interest, and excitement to their brand, all while providing them with prospective clients and connections in the local community. Sounds amazing, right? But, as with most worthwhile ventures, good meetups don’t happen overnight.

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Glass in a chemical laboratory filled with colored liquid during the reaction - studio shoot

8 Ways to Optimize Your Facebook Ads

Facebook is a great platform from which to advertise, and it does auto-optimize campaigns based on your choice between clicks to website, daily unique reach, clicks or impressions. However there are steps you need to take proactively to make sure your ads will get the best chance to succeed.

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pinterestbanner1

Pin it to Win it: 4 Pinterest Tips for Small Businesses

While it might be easy to understand how Pinterest would help companies selling goods that easily appeal to consumers–fashion items, home goods, phone cases–it’s more of a stretch to see how it would help small businesses selling services or other non-physical products

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tumblrgalaxy

7 Tips for Startups Starting On Tumblr

If there’s any single arena out there that can clearly separate the relevant from the insignificant, it would be Tumblr. Tumblr is a place where inauthentic messages falter and die.

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pokemongo_

Understanding the Business of Pokemon Go

We all have differences that set us apart…but there is something tying us all together.

And that’s Pokémon Go.

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made_tv

Out With TV Ad Spend & In With Digital?

We have to admit that with all the information out there about the decline of television advertising, it can’t all be smoke and mirrors.

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suitup

Instagram Gets a Business Suit

Last week we covered the changes taking place in the Twittersphere, but Twitter is not the only social media giant to be experiencing modifications. Instagram is getting a makeover, and it is sure to have a serious impact on marketers.

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bluebird

Twitter’s Latest Tweaks

In 2015, the word floating around was that Twitter had gotten stagnant. Audience growth had slowed down, ad revenue was decelerating. Some marketers were already predicting the fall of Twitter.

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