Programmatic Advertising

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8 Ways to Optimize Your Facebook Ads

Facebook is a great platform from which to advertise, and it does auto-optimize campaigns based on your choice between clicks to website, daily unique reach, clicks or impressions. However there are steps you need to take proactively to make sure your ads will get the best chance to succeed.

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Attention, Marketers: The Realities of Virtual Reality

Many promises have already been made. According to Immersv for example, “Consumers will spend $5.1 billion on virtual reality gaming hardware, accessories and software in 2016”.

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Mobilize Your Mobile Video Ads

Companies big and small are still experimenting with how to best advertise on tablets and phones without being a total nuisance to their audience.

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Machine Learning: Marketers’ Scariest-Sounding Friend

In today’s ever-changing marketing landscape, one thing has remained consistent: data rules marketing.

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Programmatic & Fraud- Questions to Ask Ad Vendors

While there is not yet a single definitive way to stop ad fraud, there are steps that buyers and ad agencies can and do take against it.

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Google Adwords: A Crash Course

Google AdWords is an advertising service by Google for companies or businesses looking to show ads on Google’s search engine through Google’s ad network.

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Should You Advertise On Google, Bing, Or Both?

We share with you the differences between Google and Bing advertising and why you should consider both.

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Digital Media Math 101: Understanding Metrics

Learn the math behind pricing models and performance metrics for digital media and how they can increase your bottom line.

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How an Effective Ad Campaign Can Boost Your Startup Business

The right advertising campaign can help you reach more consumers in markets you may or may not have considered before, be that locally or online.

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The RTB Ecosystem: Understanding the role of the Trading Desk

Ever wondered what confusing Ad Tech terms like Trading Desk, DSP, SSP, and DMP mean? Learn about the role of the Trading Desk with insights into the relationships it keeps with key participants within the RTB Ecosystem.

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