Like Looker, Improvado believes in simplifying the data aggregation process so our customers can focus on quickly drawing insights from their advertising data. This week, Looker will roll out the Improvado Block for data aggregation over 40 cross-channel advertising platforms. Improvado’s CEO, Daniel Kravtsov, explains the partnership below.
Data is crucial; and every marketer who manages digital advertising faces the same problem: how to aggregate and analyze data across multiple MarTech and Ad-Tech platforms. For many marketers, this task is a total nightmare. Marketers are spending too much time and money compiling their data just to have the ability to start analyzing stats. Currently they have limited options which require either manual “ETL” (Extract, Transform, Load) processes or support from developers, and some type of reporting platform or Business Intelligence (BI) tool.
Marketers with busy schedules need to know the bottom line: which of Google I/O’s announcements should they really keep an eye on in order to stay on top of their game?
RTB-Media Improves, Simplifies and Unifies Cross-Channel Ad Performance Dashboard RTB-Media’s all-in-one dashboard empowers marketers by delivering and visualizing ad performance information across dozens of the most popular ad platforms San Francisco, Cal. – March 16, 2016 – RTB-Media (www.rtb-media.me/reporting), the leading provider of Cross-Channel Ad Reporting Platform today released its new and improved Ad Performance Dashboard. The release enables marketers to optimize their digital advertising campaigns by consolidating campaign performance and multiple logins from different Ad platforms into…
This video will walk you through a demo of our reporting tool and show you how it can save you time from downloading reports from various Advertising platforms then having to manipulate the data just to be able to analyze cross-channel campaign performance.