Competitive Strategy

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Battle of Video: Facebook vs. YouTube

The question is not whether one should make video content or not, but rather where that content should live.

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Google Adwords: A Crash Course

Google AdWords is an advertising service by Google for companies or businesses looking to show ads on Google’s search engine through Google’s ad network.

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How to Build a Kick-Ass Keyword List

No matter how fantastic your ads or website are, they will not be as effective unless seen by the right people at the right time. This is where keywords come in.

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Brands You Know in 2016 Through Digital Marketing

In 2015, a few brands unleashed their creativity and used cutting-edge digital marketing tactics to put their brand on the map.

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Personal Branding: Make a Name for Yourself Online

It is no longer enough to just be there. Standing out and projecting a clear, recognizable online voice is often the only way to attract an audience in the digital space.

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How to Create & Stick to a Content Calendar

Content creation is not as simple as posting a Facebook status or Tweet every so often from your company’s accounts.

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How To Encourage Employee Advocacy

Your employees are your brand’s best and biggest digital cheerleaders.

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Voice Search Optimization: Why and How It’s Done

To keep up with your customers you may need to optimize for voice search. Here’s how.

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Should You Advertise On Google, Bing, Or Both?

We share with you the differences between Google and Bing advertising and why you should consider both.

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5 Digital Media Tactics To Gain Customers from Your Competitors

Having a competitive marketing strategy is a must these days. If you don’t have one, your competitors likely do. In this post we’ll cover competitive tactics you should consider including in your advertising efforts to gain highly qualified leads. The reason these tactics are so powerful is because the leads are already far down the sales funnel.

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