The question is not whether one should make video content or not, but rather where that content should live.
It is no longer enough to just be there. Standing out and projecting a clear, recognizable online voice is often the only way to attract an audience in the digital space.
Having a competitive marketing strategy is a must these days. If you don’t have one, your competitors likely do. In this post we’ll cover competitive tactics you should consider including in your advertising efforts to gain highly qualified leads. The reason these tactics are so powerful is because the leads are already far down the sales funnel.