Competitive Strategy

theglobe

We’re All About Geofilters (& Gary Vaynerchuk)

The story of our journey, the RTB journey, to understand, create, and use a branded geofilter to attract the attention of not only a local audience but, more specifically, Gary Vaynerchuk.

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customerservice1

7 Deadly Sins of Digital Customer Service

Your friend asks you a silly question, say, something like “How many elephants would you need to put on one end of a seesaw to balance a blue whale on the other side?”

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meetuprtb

The Meetup Recipe for Startup Success

Meetups give businesses a chance to bring personality, interest, and excitement to their brand, all while providing them with prospective clients and connections in the local community. Sounds amazing, right? But, as with most worthwhile ventures, good meetups don’t happen overnight.

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preorder-a-galaxy-s7-or-s7-edge-and-get-a-free-gear-vr-with-a-50-game-bundle-11

Attention, Marketers: The Realities of Virtual Reality

Many promises have already been made. According to Immersv for example, “Consumers will spend $5.1 billion on virtual reality gaming hardware, accessories and software in 2016”.

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made_tv

Out With TV Ad Spend & In With Digital?

We have to admit that with all the information out there about the decline of television advertising, it can’t all be smoke and mirrors.

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SONY DSC

Ad Block Tug-o-War

We all went into advertising because we know it serves a real purpose for consumers and businesses alike. So what do we do? How do we go about preventing losses inflicted on publishers and companies by the growing popularity of blockers?

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giftbox1

The 4 Most Exciting Google Additions for Marketers

Marketers with busy schedules need to know the bottom line: which of Google I/O’s announcements should they really keep an eye on in order to stay on top of their game?

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horseracing

How to Be #1 on Google Search

You notice that you’re not growing and that the size of your audience has plateaued. Curious, you decide to search your company on Google. That’s when you see that–yikes!–your website doesn’t even show up on the first page.

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robot_handshake-1

Employee of the Month: Your AI

Not enough businesses have launched an exciting, customer-facing bot. This is the perfect moment to get involved–while the road is untravelled.

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elephantandbaby

The Tale of Long & Short Tail Keywords

What you don’t realize is that, while you’ve been focusing on the obvious short tail keywords, you’ve been neglecting long tail keywords.

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