The story of our journey, the RTB journey, to understand, create, and use a branded geofilter to attract the attention of not only a local audience but, more specifically, Gary Vaynerchuk.
Meetups give businesses a chance to bring personality, interest, and excitement to their brand, all while providing them with prospective clients and connections in the local community. Sounds amazing, right? But, as with most worthwhile ventures, good meetups don’t happen overnight.
Facebook is a great platform from which to advertise, and it does auto-optimize campaigns based on your choice between clicks to website, daily unique reach, clicks or impressions. However there are steps you need to take proactively to make sure your ads will get the best chance to succeed.
While it might be easy to understand how Pinterest would help companies selling goods that easily appeal to consumers–fashion items, home goods, phone cases–it’s more of a stretch to see how it would help small businesses selling services or other non-physical products
Marketers with busy schedules need to know the bottom line: which of Google I/O’s announcements should they really keep an eye on in order to stay on top of their game?