Jaclyn Bergin

cardtower

Google Adwords: A Crash Course

Google AdWords is an advertising service by Google for companies or businesses looking to show ads on Google’s search engine through Google’s ad network.

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How to Build a Kick-Ass Keyword List

No matter how fantastic your ads or website are, they will not be as effective unless seen by the right people at the right time. This is where keywords come in.

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How to Create & Stick to a Content Calendar

Content creation is not as simple as posting a Facebook status or Tweet every so often from your company’s accounts.

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megaphone

How To Encourage Employee Advocacy

Your employees are your brand’s best and biggest digital cheerleaders.

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What is Retargeting & Why Do You Need It?

Ensure that consumers visiting your site come back to convert.

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3 Super Bowl 50 Digital Trends to Use Now

Inspiring Digital Trends from Super Bowl 50.

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Data-Driven Advertising For Beginners

With increasing budget year-over-year, Data-Driven ads are getting more attention than ever before.

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digialmediamath101

Digital Media Math 101: Understanding Metrics

Learn the math behind pricing models and performance metrics for digital media and how they can increase your bottom line.

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Paid Social Media Made Easy, Part 3: Instagram

Everything you need to know about paid promotions on Instagram.

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4 Steps to a Better Cross-Channel Strategy

Discover how to diversify your digital mix to increase traffic across channels.

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