30-second ads at this year’s Super Bowl sold for a staggering $5 million. You don’t need to spend that much to make a big impact. Take it from these brands.
The right advertising campaign can help you reach more consumers in markets you may or may not have considered before, be that locally or online.
In an ideal world, all of your leads would automatically be converted into paying customers. But the real world requires a bit more time and effort spent on finding and implementing conversion strategies.
Ever wondered what confusing Ad Tech terms like Trading Desk, DSP, SSP, and DMP mean? Learn about the role of the Trading Desk with insights into the relationships it keeps with key participants within the RTB Ecosystem.
Advantages of using the Trading Desk technology for promotion of products and services in digital media
The use of the Trading Desk technology is an effective model of advertising in digital media. This technology offers a number of advantages such as better targeting of audience, a deep analysis of customer’s characteristics, a creative approach in creation of digital advertising, an effective use of multi-faceted knowledge of a consumer, cost reduction of advertising campaigns, and increase of the profitability of investment in promotion.
The first Trading Desk was created in the United States in 2008. No wonder this technology was developed in the West as the next step in evolution of the developed and competitive online advertising market.
For a long time, media advertising on the Internet was sold using the same principles as on TV with pay-per-impression at the lowest possible targeting audience. Advertisers with big budgets paid for the image effect, which is not directly related to immediate sales.