Like Looker, Improvado believes in simplifying the data aggregation process so our customers can focus on quickly drawing insights from their advertising data. This week, Looker will roll out the Improvado Block for data aggregation over 40 cross-channel advertising platforms. Improvado’s CEO, Daniel Kravtsov, explains the partnership below.
Data is crucial; and every marketer who manages digital advertising faces the same problem: how to aggregate and analyze data across multiple MarTech and Ad-Tech platforms. For many marketers, this task is a total nightmare. Marketers are spending too much time and money compiling their data just to have the ability to start analyzing stats. Currently they have limited options which require either manual “ETL” (Extract, Transform, Load) processes or support from developers, and some type of reporting platform or Business Intelligence (BI) tool.