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Machine Learning: Marketers’ Scariest-Sounding Friend

In today’s ever-changing marketing landscape, one thing has remained consistent: data rules marketing.

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The Tale of Long & Short Tail Keywords

What you don’t realize is that, while you’ve been focusing on the obvious short tail keywords, you’ve been neglecting long tail keywords.

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Programmatic & Fraud- Questions to Ask Ad Vendors

While there is not yet a single definitive way to stop ad fraud, there are steps that buyers and ad agencies can and do take against it.

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Battle of Video: Facebook vs. YouTube

The question is not whether one should make video content or not, but rather where that content should live.

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cardtower

Google Adwords: A Crash Course

Google AdWords is an advertising service by Google for companies or businesses looking to show ads on Google’s search engine through Google’s ad network.

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How to Build a Kick-Ass Keyword List

No matter how fantastic your ads or website are, they will not be as effective unless seen by the right people at the right time. This is where keywords come in.

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brands2016

Brands You Know in 2016 Through Digital Marketing

In 2015, a few brands unleashed their creativity and used cutting-edge digital marketing tactics to put their brand on the map.

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