Having a competitive marketing strategy is a must these days. If you don’t have one, your competitors likely do. In this post we’ll cover competitive tactics you should consider including in your advertising efforts to gain highly qualified leads. The reason these tactics are so powerful is because the leads are already far down the sales funnel.
Social Media is a critical component to growing a business but not everyone knows how to navigate the space. According to a study by Social Media Examiner, 97% of markers are currently using social media but 85% of them aren’t sure what social media tools are best to use for their business. This post is the first of a multi-part series that explores the various channels available and how they can be used to promote your brand. When used correctly, social media can be an incredibly powerful tool for driving website traffic, building brand awareness, and increasing conversion rates.
Ever wondered what confusing Ad Tech terms like Trading Desk, DSP, SSP, and DMP mean? Learn about the role of the Trading Desk with insights into the relationships it keeps with key participants within the RTB Ecosystem.