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Looker + Improvado

Improvado + Looker: Aggregate 40+ Cross-Channel Ad Platforms in One Block

Like Looker, Improvado believes in simplifying the data aggregation process so our customers can focus on quickly drawing insights from their advertising data. This week, Looker will roll out the Improvado Block for data aggregation over 40 cross-channel advertising platforms. Improvado’s CEO, Daniel Kravtsov, explains the partnership below.

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data aggregation

How To Solve Your Marketing Data Nightmare

Data is crucial; and every marketer who manages digital advertising faces the same problem: how to aggregate and analyze data across multiple MarTech and Ad-Tech platforms. For many marketers, this task is a total nightmare. Marketers are spending too much time and money compiling their data just to have the ability to start analyzing stats. Currently they have limited options which require either manual “ETL” (Extract, Transform, Load) processes or support from developers, and some type of reporting platform or Business Intelligence (BI) tool.

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PBS

TitanTalk with Dev Basu, “Powered By Search”

Last week I interviewed Dev Basu, the founder of the fastest growing ad agency in Canada, “Powered By Search”. We talked with him about his company, how he started his business and what he thinks about the advertising landscape.     Can you tell me a little bit about yourself, your agency and how you started your business? My name is Dev Basu. I am CEO of “Powered by search”, but I really call myself Uber Experience Officer.  My job…

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dont-breath

TitanTalk with Rex Cook, CEO of AvatarLabs

Titans: What do you think is going to sneak up on the market that no-one sees? Cook: Some grassroots, millennial driven app or platform that acts like a referral system that dominates and guides Gen Z’s spending and cultural attitudes.   Titans: What is the most important rule in your life? Cook: Trying to do the right thing. Life and business are marathons, and eschewing the short term fix for what’s right longer term is challenging. Barack’s “When they go low, we…

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adv

TitanTalk with ADV’s Dmitry Korobkov (Havas)

A short interview with Dmitry Korobkov, а serial entrepreneur and Mad Tech angel-investor, founder and Chairman of ADV, one of the major communications groups in Russia and the CIS Data Fragmentation Leads to a Control Problem     Titans: What are the strengths of ADV? Korobkov: ADV creates a unique synergy with two global partners: IPG and Havas. This is the solid foundation of our platform, allowing us to use the most effective digital tools that ever existed.   Titans:…

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pillars-of-creation-copy

TitanTalk with Only Sky’s Salar Salashoor

Salar Salahshoor is the Founder and CEO of Only Sky. His team is hyper-focused on unique strategy, design, and development for apps, products, and the web. Salahshoor also serves as Managing Director for Disruptive Advertising, where he joined the team to lead strategic growth initiatives as well as inspire and nurture a strong client services culture. Titans: What do you think has changed in the world of growth marketing in the past few years?  Salahshoor: The obvious thing is the…

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3q

TitanTalk with 3Q Digital’s David Rodnitzky

David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company’s inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. Titans: How many advertising platforms are you currently using? Rodnitzky: Around 10   Titans: Which advertising platform has provided…

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theglobe

We’re All About Geofilters (& Gary Vaynerchuk)

The story of our journey, the RTB journey, to understand, create, and use a branded geofilter to attract the attention of not only a local audience but, more specifically, Gary Vaynerchuk.

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customerservice1

7 Deadly Sins of Digital Customer Service

Your friend asks you a silly question, say, something like “How many elephants would you need to put on one end of a seesaw to balance a blue whale on the other side?”

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meetuprtb

The Meetup Recipe for Startup Success

Meetups give businesses a chance to bring personality, interest, and excitement to their brand, all while providing them with prospective clients and connections in the local community. Sounds amazing, right? But, as with most worthwhile ventures, good meetups don’t happen overnight.

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